Building eLearning video content is neither easy nor cheap. So, if you are going through the decision-making process for deploying video in your eLearning then here are 5 key questions you should ask yourself before taking the leap.
1. Is the subject matter of the eLearning dull or difficult to understand?
Adding video to eLearning works best when:
(a) the subject matter is dull and needs to be spiced up before presenting it to the learner
(b) the subject matter involves actions which can be best captured or articulated through visual means
(c) the subject matter is so dense and difficult to understand that it needs to be simplified
When the subject matter is dull and boring, your eLearning could risk being ineffective if you do not do something to spice it up. Replacing a dull text with video can add life to your eLearning and make the difference between having learners pay rapt attention or doze off.
But before deciding whether you should add video to your eLearning, spend some time thinking of the type of subject matter you are dealing with and whether it really needs a boost in the form of video.
2. What assets do you already have to build the eLearning?
If you already are in possession of beautiful photographs or images or even existing film footage then maybe you can build a pretty decent looking eLearning without introducing new video content. You may need to invest more time in building interactivity so that the static content becomes more interesting to consume but you may not need to invest in video content.
So before going down the route of adding video to your eLearning, take a close look at the assets you already have and see if these will be enough to meet the pedagogical goals of the eLearning as well as making it an appealing experience for the learner.
3. Will video-based learning content really make a difference?
Video is a wonderful medium to make eLearning more exciting to consume. But it is not a silver bullet which can solve all your problems and sometimes may not even be a solution to your problems.
So ask yourself repeatedly – “Am I sure that adding video content is really going to make my eLearning a whole lot better?” Speak to your customers – the learners – and ask them if they would appreciate to have video based content. Show them some demos to share your ideas. Here are some eLearning video demos from our website.
At the end of the day, you should do your due diligence to convince yourself that by adding video to your eLearning you will significantly improve the quality of the learning experience.
4. Can you afford adding videos to your eLearning?
Building great quality video content is time consuming and certainly does not come cheap. A key question you will need to answer is: The videos you will add to your eLearning – should they be made using films or with animations or a combination of both. Your costs are bound to change depending on the choice you make.
If you are interested in understanding the typical costs for building eLearning video content take a look at these blog posts: Typical Costs Associated With Building Custom eLearning Videos With Film and Typical Costs Associated With Building Custom eLearning Videos With Animations.
One tactic you can use to lower the cost of introducing video is to negotiate hard with your eLearning provider. Jilbee, for example, offers big discounts on eLearning videos when they are a part of larger eLearning projects. Talk to your favorite eLearning provider and see if they can also be flexible and creative in structuring the deal to help you lower the cost of making the videos.
Also, there are ways to lower cost of eLearning video production by planning and organizing in a smart way. Make sure your eLearning provider is qualified to understand these tips and tricks.
So when you decide to add video to your eLearning make sure you budget for it because it doesn’t come cheap. But by being smart you can ensure you can get quality learning videos without breaking your budget.
5. What will be the impact of videos to the deployment of your eLearning?
Video files can be heavy. A 5 minute video with film content can easily take up 100MB. So if you are deploying a 30-minute eLearning and are including 3-4 videos it’s going to take a bit of space on your hosting servers and consume some good bandwidth. You will need to think not just about how many learners will access your video-based eLearning but how many will do so concurrently, at what time of the day or night, from which geographies, over the internet or only over your intranet, etc.
When you decide to add videos to your eLearning don’t forget to make your IT department aware of your decision and have a candid discussion with them on the impact your videos are going to have on your IT infrastructure. If your IT infrastructure is unable to support video content you risk delivering a bad experience to your learners. You may even have to consider lowering the quality of your video content in order to lower file size.
In conclusion, the decision to add video to eLearning is a big one and it’s better to ask the hard questions and be sure you are making the right move.
See how others have done it and learn from their experience. Here are some Case Studies to get you going.
Good luck deploying video in your eLearning. Your learners will thank you for the experience.