Our Instructional Design Philosophy - Motivational Design

At Jilbee we follow an instructional design philosophy called “Motivational Design”.

Motivational instructional design embodies the philosophy that learners need to be motivated to continue the learning process without which they will ignore what is being taught or explained to them and will “check out”.

Each individual is motivated in different ways and so in our instructional design process we keep the focus on making the learning exciting, engaging and just plain fun to consume. For this reason we encourage our customers to include films and animations in their eLearning and not rely solely on static images and text which can become boring pretty quickly.

In addition to using exciting learning content, Motivational Design also involves embedding a certain amount of interactivity into the eLearning. It is important to note that it is not the level or intensity of interactivity which is most important but rather its frequency. Learners tend to lose interest in the eLearning every few minutes. Therefore by implementing Instructional Design following Motivational principles we always make an effort to introduce either (1) a level of excitement in the learning content or (2) a level of interactivity every few minutes of the eLearning experience. The idea is to satisfy learning needs by utilizing Cognitive and Reactive catalysts to drive learner engagement. Cognitive catalysts include Visuals like films and animations and Audio like voice, sounds and music. Reactive catalysts include interactions, gaming or simply tests and quizzes. The right combination of Cognitive and Reactive can take care of most learning needs.

To learn more on Motivational Design take a look at the ARCS Model pioneered by John Keller of Florida State University.

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