Storyboarding And The Art Of Ensuring Client Satisfaction

We get asked a question like this one or a variation of it all the time: “How do you ensure that your client is satisfied with the eLearning solution or the eLearning video you make for them?”

The answer, of course, is: “We keep working until the client is satisfied. Period”.

But there are steps we take throughout the production process to minimize the risk of surprises which is the primary cause of client dissatisfaction. And one such step is building a “Storyboard”.

A Storyboard is made in one of the following two cases:

1) When we are building a Web Based Training or classical eLearning Course where the learner has to go from one page to the next.
2) When we are building an eLearning video with animations (For eLearning Videos with Film we make Shooting Scripts – a topic for another post).

The goal of Storyboard is to help the client visualize what he or she will see in the final eLearning product they will get from us.

When building a Web Based Training, we built Storyboard using wireframes as shown below:

Storyboard Using Wireframes

Using these wireframes we are able to paint a picture in our client’s mind as to what they can expect to get as a final product. Once we get approval, our artists will “paint” these wireframes to produce designs like these:

Storyboard : Wireframes To Design

Once approved by the client, these designs go to the eLearning developers for implementation.

The important point here is that by creating storyboards using wireframes we are able to help the client visualize the end product so that when they get it in their hands it is not a surprise for them and we can ensure client satisfaction.

A similar process works while building eLearning videos with animations.

The animator will make sketches like these:

Storyboard : Animator Makes Sketches

…and then churn out amazing animations based on them. Here are some screenshots from an animation from the above storyboard:

Animation For Storyboard - Security Demo

The key aspect in this process is to maximize transparency with the client, show intermediate steps and get regular approval.

This lowers the surprise element for the client and maximizes the chance of satisfaction.

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