Using Video In eLearning - Preparing For 3 Types Of Scenarios You Will Encounter

If you have now made the decision to do away with your boring old-fashioned text and static image-based eLearning and have decided to jazz-up your learners’ experience by finally introducing video in your eLearning modules, then this post is for you.

Below are three types of scenarios for video-based eLearning you a likely to face and some thoughts on how to make a success of each scenario. (For this post I shall focus on film-based video content)

1. Interviews of stakeholders
2. Re-creation of real-life business scenarios
3. Capture of a business or technical process or a best practice

Let’s look at each one of these now.

1. Interviews of stakeholders
This scenario can be the easiest type of filming or hardest. The being filmed stakeholder is usually a member of the senior management of your company – the CEO or a Vice President. Getting an interview or a welcome message into the first few pages of an eLearning ensures that the learners appreciate the fact that this eLearning course is supported and endorsed by top management and they better take it seriously and pay attention.

This can be an easy shoot if the interviewee is comfortable with and is used to speaking in front of the camera. If not each shot can go through a large number of takes before you get a good one in the can. This can be an easy shoot if the interviewee comes prepared. This means he or she has read the script in advance, has approved it and has practised in front of the bathroom mirror the night before.

If neither of the above is true … you and your eLearning partner are in for a long and frustrating shooting day.

Here is a photograph of a senior executive we filmed recently at a large client of ours. He was a pro. He nailed the video in a single take!

Interviews Of Stakeholders - Type Of Scenario For Video Based eLearning

2. Re-creation of real-life business scenarios(usually with actors)
This type of scenario is the most difficult to plan and execute. But if done right, it is also the most satisfying.

Making a movie – yes, that’s what you would be doing – has many moving parts. You will need to define the pedagogical goals first. Then your eLearning partner will need to write the script, find a director, assemble the film crew, find the actors, get the equipment and secure the location(s). And you will need to assist in this manner.

On the shooting day(s), the director will run most of the show but your role would be that of a producer and you will need to make sure the trains are running on time and the final film is going to come out the way you want.

Once the filming is over the post production team will take over. At the minimum, there should be an editor but would also be great to have a sound designer and an animator. Since this would be an eLearning video, a small post-production team is usually enough.

If you’d like to see an eLearning video with film made by Jilbee, take a look below at “The Evil Maid Attack”

3. Capture of a business or technical process or a best practice
In this scenario, typically an employee of the company will demonstrate how a particular product is used or how a process is executed. And your eLearning partner’s job will be to film it. But beware … it is harder than simply hitting the play button on the camera.

This type of eLearning video also requires planning especially because the “actor” will an employee of your company and so (probably) is not a professional actor. Such videos also require a detailed script and several dry runs to ensure that the product/service work as expected when the training scenario is run.

If planned well, this type of video is also easy to film and works beautifully when intergrated with eLearning.

Here’s a an eLearning video we built for a client in the wood scanning industry:

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