You are launching a new product. You've done your homework and zeroed in on the market segments to target. You've defined your Value Prop, put the right channel deals in place and are gearing for the launch. But what about training? Have you trained your direct sales force? How about your distributor's sales force? Do you need to train your clients so that they can better use your product? How about your Support Staff? Are they trained to handle early customer calls? If you are launching your product on a relatively large scale through geographically distributed channels then eLearning should be an integral part of your Go to Market plans.
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